Four case studies on corporate social responsibility sustainicum. Strategies to ensure that community investment projects and programmes including economic, social and environmental include the full participation of women and girls. Cce announced today that it has set goals for its five strategic corporate responsibility and sustainability crs focus areas and has committed to achieving these goals by the year 2020 what the company is calling commitment 2020. The research is based on csr literature and the coca cola corporate social responsibility report as well as on some informal interviews with executives of coca cola hellas. That is why, at cocacola femsa, we have the firm purpose of simultaneously generating economic, social, and environmental value throughout our. In addition, though it is possible to see footprints of csr thought and practice throughout the world, mostly in developed countries. Coca cola releases sustainability report that comprises the details of csr programs and initiatives engaged by the company. Coca cola corporate social responsibility posted on august 25, 2015 by john dudovskiy coca cola releases sustainability report that comprises the details of csr programs and initiatives engaged by the company. A distinguished jury chaired by former prime minister of sweden ola ullsten selected cocacola. Sep 01, 20 unsubscribe from tamar drachli film director. Sustainability our sustainable initiatives cocacola gb. Cocacolas csr corporative social responsibility free.
It is the continuingcommitment by business to behave ethically andcontribute to economic development while improvingthe quality of life of the workforce and their families aswell as of the local community and society at large corporate conscience corporate. In recent years, many organizations have embraced corporate social responsibility csr, a philosophy introduced in why ethics matter, in which the companys expected actions include not only producing a reliable product, charging a fair price with fair profit margins, and paying a fair wage to employees, but also caring for the environment and. It is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. Despite the adoption of these strategies, a number of companies that have adopted csr still performed dismally hence the need to establish whether nairobi coca cola bottling company ltd enjoys better competitive advantages by getting involved in csr. Apply to production supervisor, transportation coordinator, scheduler and more. Cci corporate social responsibility and sustainability. Corporate social responsibility and sustainability model.
Four case studies on corporate social responsibility. Csr reports pdf corporate social responsibility pioneer. We fly over borders, walls and stereotypes to connect people from different races, religions, nationalities, economic. Traditionally, in order to fulfill the goal of a firm, the company should maximize the value for its stockholders. Do conflicts affect a companys corporate social responsibility policy. Cocacola femsa works under the fundamental premise of abiding by all laws and. At cocacola, csr is part of our commitment to establishing sustainable communities. Legitimacy and corporate governance harvard university. The overall benefits which company is getting through strategic social investment for csr increases sales, reduces cost of production, supply security, lessen environment. Whether we are purchasing ingredients from our suppliers, creating our beverages, serving customers and consumers, or supporting the communities where we operate, we strive to be a force for lasting, positive change. The corporate social responsibility initiatives on coca.
Cocacola proudly serves more than 200 countries and territories from around the world, and corporate social responsibility csr is at the core of our business in each one of them. Cocacola words on social responsibility here is what the cocacola enterprise has to say about their social responsibility vision and commitment. Cocacola enterprises sets goal to reduce carbon footprint. Business for social responsibility, march, 2008, drinking it in. This article is written by nikita hora, a final year student of jindal global law school. Gender impact assessments or consideration of genderrelated impacts as part of its social andor human rights impact assessments. The elementarythemed pdf of the ekocenter articulates the programs. The cocacola company corporate social responsibility coca. Corporate social responsibility csr and sustainability data for cocacola amatil limited, beverage manufacturing and australia. The business consumes resources of the environment and hence has the obligation to be a good citizen and give back the environment what has been taken from it. Corporate social responsibility of coca cola amatil sample.
Corporate social responsibility csr and sustainability data for coca cola amatil limited, beverage manufacturing and australia. Coca cola started its business in the year 1886 in the form of a localized soda producer in atlanta. In short, this refers to the arguments or rationales supporting. Consequently, this center, which records data from international. An implementation guide for business finally, it should be noted that neither the initiatives nor companies referenced in this guide are necessarily endorsed by iisd, or by any of the abovementioned individuals. Corporate social responsibility report coca cola icecek. Therefore, while corporate social responsibility and sustainability represent a set of useful principles and practices, we believe that the true test of a business is whether it creates value for society over the long term.
Coca cola corporate social responsibility coca cola. In 20 the cocacola company announced their latest corporate social responsibility csr project. Energy conservationclimate change reduce the overall carbon footprint of our business operations by 15% by 2020, as compared to the 2007 baseline. This helps coca cola to enhance its goodwill, reduces environmental impact and helps to generate the supply of unique coca cola themed products for corporate promotional uses. Pdf four case studies on corporate social responsibility. Pdf corporate social responsibility csr and corporate. Everything you need to know about our sustainability initiatives from our journey to a world without waste, to our use of recycled plastic. Pdf the aim of this research was to investigate whether the corporate social responsibility csr strategy implemented by cocacola beverages croatia. Coca cola corporate social responsibility researchmethodology. The evolution of a global water stewardship program at the cocacola company china daily 17th july, 2007, cocacola pours more into china. Coca cola started its business in the year 1886 in the form of a localized soda producer in atlanta, georgia and sold near about nine beverages each day. Coca cola aims to give back at least 1% of its annual income for charitable causes annually. The society expects that a company should improve the residents lifestyles by offering more job opportunities, good infrastructure, health care, education and some other aspects.
Cocacola enterprises sets goal to reduce carbon footprint by 15 percent by 2020 as part of commitment 2020 press releases on. Set forth the procedure to sanction those who commit offences against our business code of ethics. Introduction coke cola is considered to be the worlds best brand for 11th year in a row by interbrand. Calling the cocacola company tccc a local business on a global scale, chairman and ceo neville isdell yesterday explained how we are integrating corporate social responsibility csr into our core strategies and processes. A case study in cocacola, corporate social responsibility, and. In 20 the coca cola company announced their latest corporate social responsibility csr project. Press releases get your corporate social responsibility news and information out to journalists, investors, and industry professionals utilizing csrwires targeted reach. The cocacola challenge november 18, 2006 team h sean alexander mike bales sarit daniel erez eizenman ketan shah. King graduate school abstract large companies like cocacola, have always engaged in. The present paper is based on discussing corporate social responsibility theory and how the coca cola company implements it. Prepared with an apppropiate sense of social responsibility and based on the. It details the activities taken up by cocacola indias management and employees to contribute to the society and community in which the company operates. Cocacola hbc group commitments are based around the overall corporate responsibility and sustainability concept the companys top management also considers sustainability and responsibility principles in its decisions and discussions.
In 20 the cocacola company announced their latest corporate social responsibility. Corporate social responsibility and creating shared value. Corporate social responsibility csr business ethics. Calling the coca cola company tccc a local business on a global scale, chairman and ceo neville isdell yesterday explained how we are integrating corporate social responsibility csr into our core strategies and processes. Environment 61 employees 64 community 61 governance 66. Cocacola and corporate social responsibility cocacolas position atop the branding world hasnt come easily, and its future there isnt guaranteed. Samsung engineering seeks to improve conditions around the world through our social contribution programs. Coca cola india what is csr corporate social responsibility. Is coke cola using corporate social responsibility csr to. Corporate social responsibility coca cola enterprises a business operates in an environment. About us sustainability as a principle for our business our ethical rules and values our products our. The criteria can be found in the carbon accounting manual. Through our core business of selling cocacola products, we can address one of the key social issues of our time which is women economic empowerment, said gilda maquilan, sustainability manager of cocacola and chairwoman of star program. This case is about cocacolas corporate social responsibility csr initiatives in india.
In each and every company, corporate social responsibility is aimed at coming up with business processes that will have an overall positive impact on the society. Cocacola company has a responsibility in all sectors of the csr model, however, associates the majority of its values with the social web model. This case is about coca cola s corporate social responsibility csr initiatives in india. Energy conservationclimate change reduce the overall carbon footprint of our business operations by. Cce has been recognized for the second consecutive year as the recipient of the golden peacock award for corporate social responsibility reporting by the world council for corporate governance. The nestle concept of corporate social responsibiilty. Aug 25, 2015 coca cola corporate social responsibility posted on august 25, 2015 by john dudovskiy coca cola releases sustainability report that comprises the details of csr programs and initiatives engaged by the company. They may not know or use the term csr or rbc, but through their close relations with employees, the local community, and their business partners, they often have a naturally. The world wildlife fund reconciling roles as a vigilante and a verifier by. The corporate social responsibility initiatives on coca cola. Envisioned for communities lacking access to safe drinking water, the ekocenter kiosks contain vaccine storage, wireless communication technology, clean drinking water, and cocacola products under the premise of social enterprise. Corporate social responsibility csr is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customer, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment. Through a content analysis of cocacolas social media posts on potentially controversial topics related to sustainability, health, and social change, this study. The corporate social responsibility initiative at the harvard kennedy school of government is a multidisciplinary and multistakeholder program that seeks to study and enhance the public contributions of private enterprise.
At cocacola amatil our employees share one vision that guides what we do today, towards an even better tomorrow for shareholders, partners, customers, consumers, suppliers and our community. Soda and tobacco industry corporate social responsibility. Also, there still some drawbacks by using csr strategies, for instant, the expenses of csr initiatives would damage the benefit of shareholders. A brief history of corporate social responsibility the modern corporate social responsibility csr movement can be traced to article 23 in the 1948 united nations universal declaration on human rights, which called for the right to employment, favorable work conditions, equal pay for equal work, and the right to join trade unions. The aim of this research was to investigate whether the corporate social responsibility csr strategy implemented by cocacola beverages croatia during the past four years has had a positive. Mar 17, 2014 a video on coca cola and its corporate social responsibility. Coca cola corporate social responsibility research.
In june 2014, the uttar pradesh pollution control board in north india ordered that coca cola bottling plant operating in village mehdiganj, immediately be closed for. Companywide, we utilize our strengths and resources to benefit local communities and help children and families in need. Coca cola social responsibility and sustainability 1742 words 7 pages. Meanwhile, industry leader cocacola maintains live positively, another corporate social responsibility csr campaign that offers consumers healthy lifestyle advice and touts the firms philanthropic and sustainability efforts. With a clear corporate social responsibility strategy, we have in. This is particularly true in developing countries, where. Share our ethical values with people interested in learning about coca cola femsa. In a long term period, cocacola believed that the corporate social responsibility initiatives would make a significant role in business success. Corporate social responsibility and sustainability model for.
Is coke cola using corporate social responsibility csr. Cocacola enterprises sets goal to reduce carbon footprint by. The pioneer group publishes the csr report which we summarized csr activities of the whole group. A video on coca cola and its corporate social responsibility. Every day, the actions taken by our company touch millions of lives. Corporate social responsibility in tanzania traditionally, in tanzania, corporate social responsibility csr is widely understood as philanthropy doing good with part of the profit and thus refers to charitable community support projects in most cases.
Coca cola sustainability essays 922 words bartleby. Diana muratova corporate social responsibility graduate school of international relations and pacific studies university of california, irvine winter 2012. Meanwhile, industry leader coca cola maintains live positively, another corporate social responsibility csr campaign that offers consumers healthy lifestyle advice and touts the firms philanthropic and sustainability efforts. Cocacola corporate social responsibility and sustainability berlandie benoit professor altamirano monroe college. Another priority for ccis sustainability strategy is energy management. It explores the intersection of corporate responsibility, corporate governance and strategy, public policy, and the media. Understand and implement all corporate and document management division policies and procedures that impact job responsibility. Formal writings on csr, or social responsibility sr, however, are largely a product of the 20th century, especially in the past 60 years. In an article that forms part of the plos medicine series on big food, andrew cheyne and colleagues compare soda companies corporate social responsibility csr campaigns which are designed to bolster the image and popularity of their products and to prevent regulation with the tobacco industrys csr campaigning. The corporate social responsibility initiatives on coca cola business essay.
Cocacola indias corporate social responsibilty strategy. We are driven by our values, which guide how we do business. Cocacola corporate social responsibility coca cola. As bodies of the cocacola hbc group, the social responsibility. Corporate social responsibility and competitive advantage. Corporate social responsibility of coca cola amatil. Envisioned for communities lacking access to safe drinking water, the ekocenter kiosks contain vaccine storage, wireless communication technology, clean drinking water, and coca cola products under the premise of social enterprise. Corporate social responsibility every day, the actions taken by our company touch millions of lives. It details the activities taken up by coca cola indias management and employees to contribute to the society and community in which the company operates. Corporate social responsibility in the coca cola company.313 1439 527 1577 1545 192 1546 480 22 436 1627 1399 1106 1238 95 902 1134 460 493 373 1180 1500 765 1046 952 266 79 526 968 638 618 80 1003 655 1046